To increase our reward, we need to increase our service

It's the nature of life to want more and more. To have more and more requires more financial resources, more wealth. We can increase our wealth by increasing our reward, what we receive in payment for the work we perform. The way we increase our reward is by accomplishing more, by increasing the level of our service. Increasing our service means adding more value. What does it mean to add value? It simply means to increase the usefulness of a product, service or experience to whomever is considering buying it.

For example, suppose you want to read the daily newspaper. You can go to a newsstand and buy it, but if you had a home delivery subscription, it would be delivered to your door. A newspaper delivered to your door is worth more to you than a newspaper you have to go some distance to get. So the newspaper publisher can increase the value of the paper to you by delivering it to you. The publisher is adding value through the delivery process.